NCP ReCap is powered by National Consumer Panel.
NCP is a joint venture between Nielsen and IRi – the two leading consumer insight providers in the United States. We are a market research panel that focuses on measuring consumer attitudes and behavior.
By recruiting and maintaining a representative sample of U.S. consumers, NCP ReCap provides the highest quality, actionable consumer data to support the needs of both IRi and Nielsen.
This consumer data is the raw material that powers the insights and solutions that IRi and Nielsen individually delivers to their respective clients.
Our Parent Companies
When the world asks, “What’s next?” you’ll have the answer
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy.
As a global leader in measurement and information, Nielsen believes that providing their clients a precise understanding of the consumer is the key to making the right decisions — decisions that can lead to profitable growth. Nielsen is always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.
After nearly a century, Nielsen is more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether their clients are in media, consumer packaged goods, telecom or advertising, Nielsen’s expansive data and measurement capabilities provide market context and confidence through their long history of innovation and integrity.
Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population.
For more information, visit nielsen.com
Precise Insights for Relentless Growth
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses.
A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries.
With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform IRI is empowering the personalization revolution.
IRI is helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.
For more information, visit iriworldwide.com